My Digital Marketing Journey

What started as a simple curiosity about marketing turned into a full-blown passion and career that’s taken me through startups, agencies, international clients, failed ventures, and finally building something of my own. This isn’t just a list of companies I’ve worked at—this is a story of growth, burnout, bounce-back, and breakthroughs. If you’re someone who’s figuring it out, switching paths, or just looking for raw, real-world experiences in digital marketing, I hope my journey gives you something valuable.

September, 2019

Web Creation Nepal - SEO Intern

This is where it all began. Fresh into the world of digital marketing, I joined Web Creation Nepal as an SEO Intern—and boy, was I eager to prove myself. I didn’t just dip my toes in SEO—I dove headfirst into content creation, image optimization, and WordPress blog management for both the company and its clients.

In just one month, I proudly bagged 50+ quality backlinks through smart off-page SEO strategies (yep, the legit kind). I also found myself mentoring newer interns, guiding them through content writing and SEO basics. It was my first taste of leadership and the moment I realized—I wasn't just learning marketing; I was starting to live it.

February, 2020

Digital Marketing Intern - Top Nepal Pvt. Ltd.

At Top Nepal, I wasn’t treated like “just an intern”—I was thrown into the battlefield and told, “Lead.” And I did. From training fellow interns to leading content teams and collaborating with developers, I got hands-on experience managing projects that actually moved the needle.

Some highlights? I ranked a travel website in the Top 10 for 4 highly competitive keywords. I scaled traffic on a celebrity gossip site from 2K to 6K monthly visitors through social media strategies, and led a graphic design duo to bump daily engagement from 0 to a consistent 16+. I even handled end-to-end SEO for clients like Nepal Trekking Experts, taking keywords from page 6 and beyond to page 1 of Google (e.g., “Gokyo Valley Trek” and “Manaslu Tsum Valley Trek”).

Oh, and I wasn’t just doing—I was also teaching. From SEO and SMM to affiliate marketing, I mentored junior interns and shared everything I learned along the way. Looking back, this wasn’t just an internship—it was a growth spurt in my career.

February, 2020

Snowy Dream World Pvt. Ltd - SEO Freelancer

While working full-time at Top Nepal Pvt. Ltd., I still managed to squeeze in some extra mileage—literally. I collaborated with Snowy Dream World, a trekking agency I got connected to through a fellow intern from my Web Creation Nepal days.

Despite being a low-budget gig, it was a golden opportunity to test and prove my skills. I worked on their website’s SEO from the ground up—optimizing content, fixing on-page issues, and implementing solid off-page strategies. One of the standout wins? Ranking their page for the keyword “Kalinchowk Cable Car”—from nowhere in the top 100 to Page 1 on Google, where it still holds its ground.

This project reminded me that real-world experience beats textbook theory every time—and sometimes, the best growth comes when you're not chasing the paycheck.

August, 2020

VDA Finance and Capital

I joined VDA Finance and Capital just a day before the COVID-19 wave hit, and little did I know, this opportunity would become a massive stepping stone in my career. Initially established as a BPO supporting an Australian Mortgage Brokerage firm, VDA offered me a platform to dive deep into financial services marketing.

I began as a Social Media Planner, responsible for, Creating monthly and quarterly content calendars for both the company and individual brokers. Scheduling and managing posts, ensuring consistent branding and communication. Designing reusable social media templates tailored for each broker's personal branding.

October, 2020

Chhu maala - Digital Marketing | Co-founder

While working full-time with VDA Finance and Capital, I teamed up with a few like-minded friends and launched an online clothing reselling business. What began as a small side hustle selling Chinese and Nepali apparel quickly evolved into a custom t-shirt brand with on-demand printing.

My role? Pretty much everything. I helped in selecting products that matched market demand, handled customer support, managed Meta ads that actually sold, and designed posts that got people clicking and buying.

Though we eventually had to shut the business down after 1 year and 6 months due to personal commitments and career paths diverging, the experience was a game-changer. It gave me hands-on exposure to running and marketing a small business from the ground up. Lessons in growth, failure, creativity, and resilience—I took them all.

February 2, 2014

Bujau Pvt. Ltd - Digital Marketing Freelancer

My two-month freelance with Bujau, a startup logistics company, was short but packed with entrepreneurial energy. While juggling my full-time role elsewhere, I stepped into the vibrant, fast-paced world of early-stage startups.

At Bujau, I contributed to content idea generation that aligned with the company’s bold mission, designed posts to build a digital footprint, and ran email marketing campaigns via Mailchimp to nurture leads. What made this brief chapter special wasn’t just the work—it was the vision. Working directly with the Managing Director, I got to see how he thought about logistics, innovation, and scaling a business in Nepal. It was like a front-row seat to the entrepreneurial mindset.

Though I had to step away due to workload at my full-time job, the lessons in startup agility, creative marketing, and founder-driven purpose stuck with me.

July, 2022

Taskmills Pvt. Ltd - Marketing Officer

What started as a BPO role for an Australian mortgage company turned out to be a full-fledged digital marketing rollercoaster.

As the company diversified into new ventures—Blueberry Realestate in Melbourne and an Australian education Sector—it eventually evolved into Taskmills Pvt. Ltd. With that growth, I too evolved. After two years, I was promoted to Marketing Officer, leading initiatives across industries while managing marketing efforts for independent brokers under the Taskmills umbrella.

But after 9 months in the new role, I felt a calling to broaden my horizon. I decided to step away from Taskmills to explore new industries, deepen my marketing skills, and pursue an MBA alongside my best friend Ashmita—whom I was lucky to meet during my time at Taskmills. It was a tough decision, but one driven by growth, curiosity, and the hunger to take my career to the next level.

May, 2023

Some Venture I don't want to name - Digital Marketing Expert

After leaving Taskmills, I walked into what I thought would be another exciting chapter in my digital marketing journey—joining a real estate company in Nepal that was in search of a digital marketing expert. But what followed wasn’t a career boost—it was a harsh reality check on toxic work culture.

Unlike Taskmills, which at least made an effort to respect personal boundaries, this company operated like a productivity prison. The hours were supposed to be 9 to 6, but in reality, the day never really ended. Meetings were arbitrarily set at 7, 8, even 9 PM, long after the official hours. Employees were scared to speak up, not just because of fear of losing their job, but because the salary itself was never on time.

Despite giving my all during work hours and driving impressive conversion and ad performance within just a month, my decision to leave the office on time one day was met with a call from the MD, who aggressively questioned my commitment. I calmly responded that I do care about the company, but I value my personal time even more—something every workplace should respect.

The next day, I resigned.

Ironically, the company didn’t want to let go. I received repeated calls from the MD and the Executive Assistant urging me to return, even offering to keep me as a freelancer. But by then, I had made my decision. No performance metric was worth sacrificing my mental health and personal values.

This experience didn’t just break me temporarily—it built me back smarter. I realized how crucial a healthy work culture is, and made a mental note that if I ever build my own company, I’ll do everything to ensure no one feels the way I did—unheard, overworked, and undervalued.

Sometimes, the best professional growth doesn’t come from success—it comes from knowing when to walk away.

June, 2023

June, 2023

BD Malta - Digital Marketing Freelancer

After stepping away from a toxic work culture in Nepal, I took on a freelancing role with BD Electronics, a Malta-based company. The pay was significantly better than what most Nepali agencies offer, and the idea of working with an international team felt like a promising turn in my career. And to be fair—it was, in some ways.

My role was primarily focused on content writing and SEO optimization, often using AI tools like ChatGPT. The work was intense—we were expected to produce and optimize 5 to 8 pieces of content daily, along with proofreading. The scale was aggressive, and while it sharpened my speed, research, and SEO refinement skills, something didn’t sit right.

As time went on, me and my fellow Nepali freelancer Prabriti Basnet (a truly talented digital marketer doing amazing in her career) started noticing red flags. The company had a shady reputation online, with lawsuits, scam allegations, and shady reviews flooding the internet. It didn’t feel sustainable.

And just as we anticipated, on Valentine’s Day, I received the call—the company was shutting down. The MD promised an experience letter that never came.

Despite its dodgy operations, BD Electronics gave me something invaluable—the experience of working with a diverse global team. I had the chance to collaborate with professionals from Malta, India, Pakistan, Indonesia, Sweden, and more. It exposed me to how digital teams function across borders, and strengthened my ability to adapt, communicate, and manage tasks across different time zones and cultures.

It was a chaotic, short-lived chapter—but one that added global flavor to my professional journey.

October, 2024

Building Something of My Own — The Story Behind Avisu Bags

After years of working for others—some inspiring, some draining—I reached a point in life where I craved ownership. I wanted to build something that was mine, where I could give my 100% not just for a job title or salary, but for a vision I truly believed in. I’ve had failed ventures with friends in the past, but I also gained priceless lessons from each experience. This time, I was ready—with more maturity, clarity, and purpose.

So, I sat down with my wife, Sushmita Maharjan, a fellow digital marketer with years of experience in Nepal's digital space. We shared not just a personal bond but a professional synergy, and we both wanted to channel that energy into something meaningful.

Around the same time, I also partnered with Avishek Shrestha, my MBA colleague and a dynamic personality with deep roots in Nepal’s share market and digital marketing industry. More importantly, Avishek came from a family business of bags in Butwal, with years of experience in selling them. His background brought the product expertise we needed.

Together, we launched Avisu Bags—an online-first brand focused on providing affordable, stylish, and quality handbags for women. We poured our combined knowledge into market research, product selection, branding, and digital strategy. Every decision—be it the style of the bag or the tone of an ad copy—was rooted in our shared passion and experience.

Though we’re still in the early phase and currently operate online only, Avisu Bags has been performing well. More than sales or metrics, what truly excites me is this: for the first time, I’m working on something that’s mine, alongside people I deeply respect and trust.

This isn’t just a business. It’s a manifestation of everything I’ve learned—about marketing, people, resilience, and self-worth.

March, 2025

The Birth of Avisu Marketing — A Homegrown Digital Marketing Agency from Nepal

While working on Avisu Bags, we realized something powerful: the three of us—me, Sushmita Maharjan, and Avishek Shrestha—weren’t just building a product-based business. We were also building something greater through our skills in digital marketing. Each of us had been in the field for years, helping brands grow, run campaigns, analyze data, create content, and generate sales. So we thought—why not channel all that experience and expertise into something bigger?

That’s how Avisu Marketing was born—a Nepal-based digital marketing agency operating under the same umbrella as Avisu Bags. With a clear vision and complementary skills, we started building a service-oriented business to help other brands grow just like we were doing with our own.

Our goal was simple:
Help Nepali businesses grow with effective, ethical, and modern digital marketing strategies.

Whether it's SEO, social media, content marketing, paid ads, or brand consulting, we now help a variety of clients from diverse industries achieve tangible results. And the best part? We’re doing it from Nepal, for Nepal.

At a time when many are leaving the country in search of better opportunities abroad, we’ve made a conscious decision to create opportunities within Nepal. With the right mindset, tools, and dedication, we truly believe that a fulfilling, impactful, and successful future is possible here.

We’re not just building an agency. We’re building a movement—a belief that Nepali talent doesn’t always have to look beyond its borders to make something big.